1

Building Brand Awareness in Dynamic Oligopoly Markets

Année:
2008
Langue:
english
Fichier:
PDF, 258 KB
english, 2008
6

How consumers use product reviews in the purchase decision process

Année:
2012
Langue:
english
Fichier:
PDF, 240 KB
english, 2012
7

Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

Année:
2002
Langue:
english
Fichier:
PDF, 108 KB
english, 2002
12

Advertising versus pay-per-view in electronic media

Année:
2003
Langue:
english
Fichier:
PDF, 347 KB
english, 2003
13

The Effect of Piracy on the Market Penetration of Subscription Software

Année:
2004
Langue:
english
Fichier:
PDF, 209 KB
english, 2004
14

Generic and Brand Advertising Strategies in a Dynamic Duopoly

Année:
2005
Langue:
english
Fichier:
PDF, 269 KB
english, 2005
18

In-Store Advertising by Competitors

Année:
2017
Langue:
english
Fichier:
PDF, 3.62 MB
english, 2017
23

Retail competition and cooperative advertising

Année:
2011
Langue:
english
Fichier:
PDF, 333 KB
english, 2011
24

Integrated marketing communications in markets with uncertainty and competition

Année:
2009
Langue:
english
Fichier:
PDF, 1.97 MB
english, 2009
28

Understanding the impact of churn in dynamic oligopoly markets

Année:
2012
Langue:
english
Fichier:
PDF, 482 KB
english, 2012
30

Offline and Online Search in Used Durables Markets

Année:
2014
Langue:
english
Fichier:
PDF, 1.22 MB
english, 2014
31

Pure Components versus Pure Bundling in a Marketing Channel

Année:
2013
Langue:
english
Fichier:
PDF, 912 KB
english, 2013
37

Optimal Bundling of Technological Products with Network Externality

Année:
2010
Langue:
english
Fichier:
PDF, 247 KB
english, 2010
38

Internal Marketing at Continental Airlines: Convincing Employees That Management Knows Best

Année:
2002
Langue:
english
Fichier:
PDF, 1003 KB
english, 2002
39

Dynamic Incentives in Sales Force Compensation

Année:
2015
Langue:
english
Fichier:
PDF, 329 KB
english, 2015
40

Optimal Control of an Oligopoly Model of Advertising

Année:
2009
Langue:
english
Fichier:
PDF, 277 KB
english, 2009
42

How consumers use product reviews in the purchase decision process

Année:
2012
Langue:
english
Fichier:
PDF, 1.21 MB
english, 2012